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After the meeting Ardalan Shekarabi held with all Swedish licensees regarding online casino ads a while back, we pitched the idea to Global Gaming, that one should broadcast a serene, calm, no-sales video to make a point and generate a buzz.

Today, we are happy to see that Global Gaming decided to go ahead and air the video produced by JDI co-founder Macs Moser.

“Everyone is doing the same. Presenting the same offers. Copying each others USPs. Claiming that they now offer the player protection tools as a feature, when in fact all casinos do, because they are required to, by law. It doesn’t cut through noise at all whereas this idea – does.”

– Macs

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Michael Åman JDI